Among such obligations, WTO members generally must ensure that a regulation is not more trade-restrictive than necessary to fulfill a legitimate objective, for example, protecting human health and safety.[4] Assessing whether a regulation meets the WTO requirements involves an analysis of three factors: the degree to which the law and regulation, (i.e., in this case, plain packaging) contributes to a legitimate objective
The question is whether there are any better alternatives to prevent people from starting to smoke cigarettes and encourage them to quit.
I regret screwing people up, but I would have been a wet noodle
Butschky MF, Bailey D, Henningfield JE, Pickworth WB (1995)
They also save food for the police, who will soon come and will beat up everyone if they arent given something